How to Make Money on YouTube by
Producing Tutorials
Any hobbyist can produce videos and upload them on YouTube to share with the world. But as a small-business owner, you also can produce tutorials to make money, which can be an effective source of additional income. To get started, buy a good quality video camera and create a small but well-lit stage setting. The better quality your tutorials, the greater chance you have of making money from them.
Boost Tutorial Views
YouTube tutorial producers can make money based on the number of people who view the content. The way it works: advertisers pay Google -- the company that owns YouTube -- to display ads on videos. To get started, open a Adsense account and link it to your YouTube account. Then, monetize your videos by choosing the type of advertisements you want to display: banner ads or video commercials. To make money, you must get thousands of people to view your tutorials. You can boost views by creating viral tutorials, which requires some research. For example, if you make crafting video tutorials, viral content might be a tutorial showing viewers how to make a very trendy holiday gift. You may not make tons of money through video monetization, but you reap the rewards of increased viewership for your channel and publicity for the products and services you sell.
Get Product Endorsements
Some product makers and sellers pay well-known YouTube tutorial producers to promote their products. Generally speaking, the more viewers you have, the greater chance of a product maker or seller approaching you with an endorsement opportunity. In such an arrangement, you create a tutorial that demonstrates the product and sell its merits to your viewers. For example, if you produce makeup tutorials, a product maker or seller may pay you to demonstrate a new line of holiday lipstick colors and to build enthusiasm for the line by giving away samples. Being a successful "taste maker" -- meaning someone who has the power to influence consumers -- can open doors to additional, potentially lucrative, product endorsement deals.
Offline Expansion
You can make money on YouTube tutorials by increasing demand for your services. For example, if you're a cake decorator, you can use YouTube tutorials to increase awareness about cake decorating classes you offer locally or to build your client base for your hand-decorated cakes. Although some tutorial producers may not use their real names or reveal specifics about their locations, you must be willing to provide your name and a business location for your YouTube marketing to be successful.
Reality Check
YouTube provides an ideal platform to share what you know with others. But millions of people upload videos daily and getting noticed can be a challenge. So to build your audience, get active in every social networking platform available to you. For example, open accounts on Facebook, Twitter and LinkedIn to market your video tutorials and build your audience. You also might consider setting aside a modest budget to advertise your video tutorials within social networking platforms.
